International Journal of Integrative Humanism Vol. 10 No. 1, November 2018.
ISSN: 2026 – 6286
Ejezieh, Luke Nwannedi and Agbasi, Louisa Chinyere
Over the years, the downturn in the economic prowess of many nations of the world has continued with some countries maneuvering over the situation, while some remained in comatose. Nigeria is not an exception. Nigerians have witnessed a number of development plans before and after independence. The discovery of oil in commercial quantity and the subsequent windfall on Nigeria’s revenue hoisted on us a-mono-product economy and abandoned other dependable sectors. The sharp drop in the oil price at the international market since 2014 opened up the ineffectiveness of this mono-product economy. This calls for alternative measures. To this effect, this study sought to appraise the media and communication imperatives in integrating and implementation of economic diversification policies in Nigeria’s development plans. This paper adopted qualitative analytical approach using development media theory as its theoretical framework. The study discovered, among others, that Nigeria needed her economy to be cured of its epileptic syndrome by diversifying into other sectors which served as main base of our economy before the oil boom. The paper concluded that the media should be a vanguard in this direction using all communication mechanism to create a formidable platform to converge both government programmers/implementers and other citizens for this purpose.
Keywords: Economic diversification, development plan, mono-product-economy, communication