International Journal of Integrative Humanism Vol. 10 No. 1, November 2018. ISSN: 2026 – 6286
Guanah Seigha Jammy, Dalung Rhoda and Anho Erere Joy
This paper explores the disparity in the coverage of newspapers of economic contributions of women. Though women are naturally endowed with management abilities and skills that propel society’s economic growth, and are mostly involved in small and medium enterprises, they are underreported by the media. This paper aims to find out the level to which women are underreported by carrying out a content analysis of the Vanguard, Punch and Guardian newspapers in areas of frequency, reportage of women as sources of news, and prominence. This work is premised on the Agenda Setting theory since media set the public agenda and can make society focus on the relevance of women’s population. It is recommended that the media should truthfully and fairly represent women’s activities and contribution to the Nigerian economy, and that the media, through their agenda-setting role, should focus on women’s potentials in terms of skills, contributions, talents and abilities towards economic development to encourage women to be more involved in spite of obstacles in order to invariably curb the marginalization they face.
Key words: Agenda Setting, Economy, Gender, Newspaper, Recession.