International Journal of Integrative Humanism Vol. 10 No. 1, November 2018.
ISSN: 2026 – 6286
Olayinka Susan Ogundoyin
Communicative interaction in the consulting room is a vital tool that enhances patient positive health outcome. Studies on patient satisfaction in relation to the communication styles employed by doctors are few, since these studies focus more on patient satisfaction as it borders on treatment, services and interventions. This study, therefore, investigates the relationship between communication styles (paternalism, consumerism, mutuality and default) and patient satisfaction and also examines the influence these communication styles have on patient satisfaction at the University College Hospital (UCH) Ibadan. Two research designs were employed for the study, the survey and the interview. Samples were drawn from three out-patient clinics namely: The Surgical, Medical and Obstetrics and gynaecology outpatient clinics. The convenient sampling technique was used to select 420 respondents who responded to a set of questionnaires, while the purposive sampling technique was used to select three doctors who are heads of the three departments and three patients from the three outpatient clinics for the in-depth interviews. The total sample size for the study was 426 respondents. Data were subjected to Pearson Product Moment Correlation and Multiple Linear Regression Analysis at a 0.05 level of significance. Qualitative data were analysed thematically. Findings showed that Mutuality (β = 0.27) and default (β = 0.52) had relative effects on level of satisfaction with communicative interaction with the doctors. The findings from the interview of the doctors revealed that both mutuality and consumerism enhance patient satisfaction. Mutuality and consumerism were found to enhance patient satisfaction. Efforts should therefore be made to use these communication styles more often since it encourages positive health outcomes in patients.
Keywords: Communicative interaction, communication styles, doctors, patients, patient satisfaction.